SPOKANE, Wash. – Gonzaga University marketing students participating in a funded, student-run marketing project called Driven Mind are collecting donations this week to help the local nonprofit Union Gospel Mission Motors as part of a competition among 20 schools vying for a chance to present creative ideas to Honda executives later this spring.
The 15 students involved in Driven Mind are creating an appeal for members of the Gonzaga community and the public to help local families in need of vehicle assistance. The team has conducted preliminary research about the target market and is preparing for the event highlighting the 2012 Honda Civic Coupe to the Gonzaga community.
This week’s fundraising activities will culminate in the Civic Block Party on the Gonzaga campus (700 block of E. Boone Avenue) planed from 11 a.m.-3 p.m., Friday (April 13). The event will include giveaways, vendors, and games. Attendees also may view the 2012 Honda Civic Coupe. Donations will be accepted through Friday (April 13).
Driven Mind is collaborating with Union Gospel Mission Motors to maintain consistency with Gonzaga’s mission elements that emphasize service to others and social justice. The event offers an opportunity for Driven Mind to give back to the Spokane community. Peggy Sue Loroz, associate professor of marketing at Gonzaga, oversees the initiative.
“I’m glad this marketing project will be able to give back to the community. Service is an integral part of life at Gonzaga and Driven Mind wanted to make sure we represented this aspect of our Jesuit education,” said Matthew Cassinelli, Driven Mind’s project coordinator. “We are proud to include these donations to Union Gospel Mission as part of our campaign.”
A longtime partnership exists between Union Gospel Mission and Gonzaga, and many Gonzaga student-athletes volunteer regularly for the nonprofit.
“We’re very excited about the ongoing partnership between the Mission and the Gonzaga community,” said Phil Altmeyer, executive director of UGM. “It’s great to see these young people looking beyond the borders of their campus, expressing compassion for the less fortunate, and giving back in tangible ways.”
Driven Mind aims to highlight the goals of Union Gospel Mission Motors. UGM Motors offers families in need the opportunity to acquire various vehicle services – such as routine maintenance – at affordable prices, and the opportunity to obtain vehicles at no cost. In 2011, UGM Motors provided 17 cars to needy families and individuals at no cost.
Donations to the project may be made on the steps of the Crosby Student Union at Gonzaga through Friday’s Civic Block Party. Visit the following website to learn more about Union Gospel Mission Motors. For event updates, view Driven Mind’s Facebook page.
UGM Motors was created to provide job training in a safe, healing environment for men and women emerging from recovery programs. Skilled technicians teach the basics of automobile service and sales while repairing donated vehicles. Proceeds from car sales support the Mission’s services for the homeless.
For more information, please contact Katelyn Loomis at (360) 708-0429 or via e-mail.