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New Round of ‘We Are Zags’ TV Ads Debuts

Posted on November 19, 2012 in: Academics

From left, Jok Nhial ('08), Ivone Guillen ('09) and Estakio Beltran ('05)

SPOKANE, Wash. – The first of Gonzaga’s two new “We Are Zags” television ads aired Nov. 9 during the men’s basketball season-opening 103-65 win over Southern Utah University. The second will debut in mid-January. Both spots depict Gonzaga alumni making a difference for others, and explain what it means to be a “Zag.”

The first video highlights immigration reform advocate Ivone Guillen (’09); Estakio H. Beltran (’05), a special assistant to the U.S. House of Representatives; and Jok Nhial (’08), founder of a nonprofit that is building a school in Sudan and providing scholarships for children there. The second, debuting shortly after the new year, features Kevin Daniels (’79), a two-time winner of the National Preservation Award for his work in sustainable building construction. The second video also features 2012 biology alumna Katy Cloughesy (’12) and Washington Gov. Christine Gregoire, a 1977 Gonzaga Law School alumna.

In the ads, Gonzaga encourages viewers to “join us” – whether as a student, parent, volunteer, or benefactor – in supporting Gonzaga’s mission of educating students to become people for others. Now commemorating its 125th Year, Gonzaga also invites others to join us in our celebration by visiting the anniversary website at www.gonzaga.edu/125 for event information, historic timelines, stories and more.

“Zags live their lives with purpose, passion, drive, imagination and innovation – all while serving the common good,” said Dave Sonntag, Gonzaga’s assistant vice-president for marketing and communications. “This series aligns well with Gonzaga’s 125th Anniversary, highlighting the wide range of interests and impacts our graduates have on the world, yet all tied together by the bond of following their passion and serving others.”

The ads show how Gonzaga alumni are serving society in their communities and organizations – contributing leadership and hard work to make a difference in today’s world. In particular, the ads highlight the way Zags lead – their enthusiasm for excellence and zeal for service that sets them apart.

A total of five separate ads – which include three from last year – will air during breaks of Gonzaga basketball games broadcast both nationally and regionally for the rest of the season. The messages, as well as profiles of the Zags featured in them, can be viewed online at www.gonzaga.edu/joinus or the anniversary website, www.gonzaga.edu/125.

 

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